My Way of UX thinking


While studying at Hyper Island I have come to the realization that I was born with an UX (user experience) mindset. When I applied to study at the Interactive Art Director program at Hyper Island, I became more aware of UX design and grew curious to see if I'd enjoy working in the field. Through insight after insight I figured out that most of my life I've unconsciously been thinking about UX, UI (user interface), CX (customer experience) and Service Design.

In everyday life I pay attention to how products and services around me have been designed and performed. I always find myself thinking how it could have been designed better.

Failing is not so bad, even for a perfectionist.

I also value a lot of clear communication, expression and copywriting which I see as an important part of good UX or service design. When it comes to service design I wish to see more holistic ways. It's all about details in all experiences whether they are digital, physical objects or service experiences.

I have always been interested in psychology, and have a deep understanding of, and empathy for other people. Having a HSP (highly sensitive personality) I pay attention to small details and sense things most people don’t see.


Experiences that supports my thinking

I find that my previous work, study experiences and knowledge support me in becoming an UX designer. When I was in culinary school I learned a lot about the importance of good and detailed service experience. From my business studies I can bring not only the knowledge about the importance of making profit, but also a detailed and careful approach to production. When I studied photography I grew confident in my own creativity. I also learnt the importance of composition and details. All in all simple aesthetics is important to me.

I have worked in print media since 2003 and learned a lot about journalism even though I was working more as a photo editor and photographer than a writing journalist. In addition, I've also worked as an editorial assistant. In editorial work I have grown my ability to ideate and build on other team members’ ideas. As I have mainly worked in print media I have experienced the huge transformation of the traditional industry, and feel thus that it is necessary to update my knowledge for the digital era. I am an advocate for digital industry and see clearly the opportunities it provides.

You can view and download my CV as a pdf from  here .

You can view and download my CV as a pdf from here.

I started my first gastronomy blog Koemaistaja in spring 2011 and transformed it into a gastronomy, travel and lifestyle blog called Tasty Living Helsinki in 2014. Producing, writing and photographing my blog posts gave me confidence in handling entities. Lately I have been more active on my Instagram @tastylivinghelsinki where I have +2000 followers around the world. I was an active blogger and social media influencer in times when the social media and digital marketing grew considerably and at a fast pace.

I have been interested in music since I was 6 years old. I have been collecting records and in my 20’s I got very interested in DJing and did that for a while. I still search for new music, yet not forgetting all the good classics. Music and sound are one part of service design and play a big role in creating an atmosphere.

Coming from Finland, a nation famous for functionality, I have it in my DNA. My functional thinking might also be inherited from the world famous designer Alvar Aalto to whom I distantly related. Who knows. ;)


"You can't connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something: your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well worn path."

- Steve Jobs